From Experiential Marketing to Digital Mastery: Expanding Services in 2025

I now lead digital strategy as Marketing Director for two Oregon companies, having built and implemented a comprehensive digital presence for Procision Ramps and Zepeda Learning and Leadership. Under my strategy, both businesses have evolved from having little to no formal digital presence to becoming polished, professional, and strategically positioned industry leaders.

Elementor #8074

Alignment And Success For Your 2025 Experiential Campaigns

In 2025, successful experiential marketing will tether campaigns closely to brand omnichannel strategy, building on existing consumer touchpoints to create memorable experiences. As digital marketing strategies grow more central to the brand ecosystem and the fusion of digital and physical spaces reshapes our industry, maintaining clear communication across project partners becomes even more crucial. Here, I’ll cover the essential alignment points for brands, agencies, and producers, emphasizing each party’s role in ensuring effective communication to bring impactful experiential activations to life in 2025.