From Experiential Marketing to Digital Mastery: Expanding Services in 2025
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Outline
INTRO
While I’ve maintained websites since the 1990s, I had never used them to generate revenue or run a business. My focus had always been on creative and technical execution rather than digital monetization.
That changed during a slow period of work when a local business approached me for branding help—and they needed a website. I took on the branding work, shaping the look and feel of their online presence, while a developer handled the technical build. The site turned out great, and from there, I took the next step: implementing Google Ads and a digital marketing strategy for the client, Procision Ramps.
What started as a one-off project became something much bigger. Procision Ramps continued using my services, and through that experience, I built a comprehensive, results-driven digital strategy that has driven measurable growth. This became the catalyst for an entirely new set of services that I’m rolling out in 2025.
Ex-Pat
As many of you know, I moved to Romania in August 2022—a welcome change, but one that brought uncertainty about how I would navigate the job market. Initially, I had a steady flow of contracts for about six months, with some additional work for the next few months after that.
One of the most pivotal opportunities came from Procision Ramps. Over the past two years, I’ve built two websites for them, including a Shopify store set to launch next month. I developed Google Ads campaigns that directly drive revenue, supporting the company’s expansion across Oregon and Washington. With the Shopify store launch, we’re now positioning Procision Ramps as a national supplier for modular aluminum access ramps.
This project also rekindled my work in WordPress and digital advertising, leading me to seek additional opportunities. Around this time, I turned my attention to another business in need of a digital transformation: my mother’s company, Zepeda Learning and Leadership.
For over a decade, she had been running her business online using an outdated WordPress site that made operations more difficult rather than easier. I volunteered to help, rolling out a WooCommerce store and a full rebrand that streamlined her business processes and modernized the entire platform.
Through these experiences, I’ve fully developed my skill set as a digital marketing professional, combining branding, web development, and performance-driven marketing. Now, I’m taking that expertise forward—helping small and medium-sized businesses build, scale, and optimize their digital presence for long-term success.
2 Years Skills
Two years ago, I had never built a full-scale digital marketing campaign. I had never developed a website from scratch, launched an AI-driven ad strategy, or optimized an e-commerce storefront.
Today, I’ve done all of that—and more.
I now lead digital strategy as Marketing Director for two Oregon companies, having built and implemented a comprehensive digital presence for Procision Ramps and Zepeda Learning and Leadership. Under my strategy, both businesses have evolved from having little to no formal digital presence to becoming polished, professional, and strategically positioned industry leaders.
Along the way, I’ve mastered Google Ads, AI-driven experiential activations, launched VR experiences, and SEO-driven web development—transforming how these brands communicate and convert.
Experiential
My background in experiential marketing has always been about crafting immersive, high-impact brand experiences. But what I had been missing was the foundation of digital marketing fundamentals—the engine that powers engagement beyond the spectacle. Modern marketing isn’t just about the moment; it’s about the synergy of authentic branding, storytelling, and digital strategy.
Futures
Now, I’m expanding my services to help more small and medium-sized businesses build effective digital communication strategies that integrate seamlessly with their brand identity and business goals.
How I Can Help:
• Brand Strategy & Identity Development – Crafting cohesive, authentic brand narratives
• E-commerce & Web Development – Building conversion-optimized, high-performance platforms
• AI & Digital Advertising – Scaling businesses with data-driven marketing
Your brand has a voice—let’s amplify it. Your business has a story—let’s tell it the right way.
Let’s build something unforgettable.
#Marketing #BrandStrategy #DigitalMarketing #Ecommerce #AI #WebDevelopment
My comprehensive strategy in action
Strategic Brand Alignment
Focused Creative Direction
Innovative space & UX designs for brands and consumers to unite.
Technical Planning
Minimizes technical risks, executes cohesive phygital space bolstering consumer experience.
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Jessey Zepeda
Experiential Marketing Consultant
Jessey Zepeda is a leader in the field, producing top-notch experiential marketing activations. Beyond consulting, he brings a roster of designers, fabricators, creative technologists, and small businesses to complete successful projects with agencies, event teams, and brand marketing teams. Whether you need a crucial role filled or want to build a team from the ground up, his advice will set you on the right path.
