DIRECTOR OF EXPERIENTIAL MARKETING SELECT
San Francisco, CA 2019
We teamed up with Comedy Central’s Clusterfest to create a first-of-its-kind pairing. Attendees that visited the Select booth could have free clear festival bags. They were also allowed to upgrade to VIP status simply by purchasing Select products. The festival did not allow re-entry, so we worked with the organizers to create a system for attendees to buy Select product and bring it back into the festival. When attendees returned with proof of purchase they were offered special VIP front-row balcony tickets to see their favorite acts. Clusterfest was an amazing event and it was great to see so many people enjoying this perfect match, Comedy, and Cannabis.
Photos by: Rick Sheinin