Paris Fashion Week
Executive Producer w/ dotdotdash/h4>
Paris, France Feb, 2020
The North Face unveiled their Black Series line at Paris Fashion Week. Dotdotdash won a competitive bid to put on this event. They sourced all of the labor and gear in the EU to produce this event at the Musée des Arts Décoratifs. The clothing line was displayed on cloth dress forms surrounded by flora that evokes the feeling of Yosemite National Park, which houses the Half Dome climbing rock for which the brand finds its’s namesake.
The entertainment for the evening was provided by three DJs: YuSu, Bambounou, and Yaeji. Additional entertainment included the debut of the video Brand Book for the clothing line and other brand video selections curated by ddd and TNF.