HEAVY HITTERS ENTRY TUNNEL

CREATIVE DIRECTOR HEAVY HITTERS

SEASIDE, CA 2021

Higher Level Seaside asked us to come up with an entry tunnel concept for their seaside location. The concept started as a Keith Herring wall paper interpretation and turned into a much cooler image based on Los Angels cannabis and street life. Working with Illustrator Georgia Nicole Lange was the highlight of the project, and the collaboration was so good we won this Clio Award for it. Georgias sent through amazing first round creative and I riffed on it with her and we came to a perfect mix of MC Esher Meets Salvador Dali in Katy Ann Gilmore’s 2022 modern day Los Angeles.