NIKE CAMPUS RENAMING
Executive Producer Jessey Zepeda
Beaverton, OR 2016
In 2016 Nike announced an aggressive campus expansion and in conjunction with these efforts a campus renaming for all other buildings that they do business in. In total they were renaming 47 buildings out side of the Nike WHQ campus. The buildings were renamed after classic Nike product.
The exhibit featured the product that the buildings were named after, displayed on 3/4″ acrylic discs floating above the corresponding buildings depicted on a hand painted floor map. A faux Neon sign read ONE WHQ and was originally supposed to be a chandler but the clients liked it so much they decided to hang it perpendicular to the ground as an attract bringing you into the whole exhibit..
Jessey managed and produced all elements of the design.