Paris Fashion Week
Executive Producer dotdotdash
Paris: Feb 2020
The renowned outdoor brand, The North Face, made a bold and fashionable statement with the release of its Black Series line at Paris Fashion Week 2020. Spearheading the execution of this sartorial extravaganza was none other than Dotdotdash, sourcing partners from across the EU to bring this event to fruition at the illustrious Musée des Arts Décoratifs.
Presenting the collection in a tailored and brazenly crafted manner, TNF chose to exhibit the line on exquisite cloth dress forms, thoughtfully placed amidst a verdant lush backdrop, evocative of the stunning scenery at Yosemite National Park. Notably, the park is home to the iconic Half Dome climbing rock, from which The North Face derives its moniker.
Adding to the already electric atmosphere of the evening were three talented and in-demand DJs: YuSu, Bambounou, and Yaeji, who delivered electrifying sets, each showcasing their unique musical stylings. In addition, guests witnessed the debut of the metaverse-inspired video Brand Book, highlighting the exceptional craftsmanship and attention to detail that goes into making every piece in The North Face Black Series line.
The North Face Black Series debut was a resounding success, with all attendees left in awe of the brand’s impeccable artistry, innovation, and undeniable style.
